How to Design a Successful Business Logo
12 February, 2019 02:16 pm
A good logo design goes a long way in adding a positive touch to your business. Because of this, you should make sure that your logo is thoughtfully designed and leaves a positive impression in the minds of people who want to do business with you. Your logo design will be the identity of your company, so you need to be very careful while designing it, making sure that it is attractive, appealing, inspiring, and memorable.
Deciding On the Basics.
1.Focus on your message. Decide what you want to communicate to your audiences. In other words, what do you want people to think when they see your logo? This will inform the rest of your design process. Also know about your potential and current target audience to create a design for them.
- Make sure that the logo design is relevant to your products and services in the market. It will help you to connect to your customers and build a positive image.
- Consider adding a tag line to your logo design to convey your message to your target audiences.
2.Decide on a logo type. Logos typically falls into three basic categories: font-based, illustrative, or abstract. Font-based logos are those like the Coca-Cola logo that use a special or unique type to differentiate themselves. Illustrative logos show, in a literal way, what the company does, like a country club logo depicting a golfer. Abstract logos, like the Adidas logo, serve only to visually attract the attention of the buyer and are linked to the brand through advertising. Abstract logos can be expensive, both to design and to clearly associate them with your business. For a small business, the best choices are font-based logos and particularly illustrative logos.
3.Consider the mood you want your logo to convey. Different design choices within a logo can communicate different feelings and qualities to a consumer. Making these design choices consistently across a logo can reinforce certain qualities of your business in the mind of customers.
- For example, shapes can evoke different feelings for viewers. Circles demonstrate unity and completeness, whereas squares show stability and professionalism.
- In addition, hand-written-style fonts can show creativity or humility, whereas bold typeface fonts can show professionalism and elegance.
4.Think about colors to use. Just like shapes or fonts, different colors can reinforce your logo's message. Each color has its own particular set of associated moods. In general, warm colors like red, orange, and yellow represent energy, happiness, and communication. Some of the other color associations are:
- Green: natural, affluence.
- Purple: creativity, imagination.
- Blue: professionalism, success.
- Black: elegance, strength.